About Us
Be My Bear is an award-winning UK teddy bear company specialising in creative "make-a-bear" kits for retail, events, and experiences. For over 16 years, we have helped businesses of all sizes bring the magic of bear making to life - offering high-quality, affordable products designed to be fun, engaging, and easy to use, with no sewing required.
Today, Be My Bear is part of the Fabadousa Group, led by founder and CEO James Sinclair. From our headquarters in Maldon, Essex, we continue to grow the brand nationally, while proudly retaining the expertise and knowledge of our long-standing team in North Wales, where Be My Bear first began.
What We Do
Our signature "make anywhere" kits allow children (and the young at heart) to create their own personalised bear or animal. Each kit includes everything needed to bring a character to life - from the soft outer skin and stuffing to a birth certificate and carry bag.
To enhance the experience, we offer a wide range of:
- pre-recorded and recordable voice chips
- clothing and accessories
- themed kits for parties, events, and fundraising
Bears can be stuffed by hand for a more interactive experience or using one of our professional stuffing machines.
Working With Businesses
We wholesale to more than 250 businesses across the UK, including holiday parks and leisure destinations, event and entertainment companies, independent retailers, and party planners and activity providers.
We also supply teddy bear stuffing machines, which are customisable to suit individual business needs.
Our products have featured in major TV productions including X Factor, The Apprentice, and Hollyoaks, and we have supported exclusive bear-making events for high-profile clients and brands.
Our Story
Be My Bear was originally founded in North Wales after identifying a gap in the UK market for hands-on, creative bear-making experiences. While the concept had already gained popularity in the United States, it was still relatively new in the UK.
From those early beginnings - building kits by hand and running local workshops and parties - the business grew rapidly, supplying major retailers and gaining recognition through industry awards.
As demand increased, we expanded our product range, developed improved designs including our now-signature no-sew closures, and built strong relationships with manufacturing partners to ensure consistent quality and safety standards.
Quality & Innovation
Quality and safety are at the heart of everything we do. All products are independently tested to meet UK and European standards, and our manufacturing processes are monitored both in-house and externally.
We continue to invest in product development, with a focus on:
- innovative materials and fabrics
- new experiences for customers
- products that help businesses stand out
Recent developments include our range of heartbeat bears, designed for the baby scan market, allowing a baby's heartbeat to be recorded and kept as a lasting memory inside a bear.
Looking Ahead
Now part of the Fabadousa Group, Be My Bear is entering an exciting new phase of growth. With strengthened infrastructure, expanded resources, and a clear focus on supporting our trade partners, we remain committed to delivering creative, high-quality products that help businesses create memorable experiences.